Everyone has their own definition of branding. Some believe it's your logo (it's not). Others think it's your brand identity (it's not). Yet other think it's your products or services (it's not). The best definition for branding I've come across is from the brand GURU himself, Marty Neumeier. In his book The Brand Gap, Marty says: "A brand is a person's gut feeling about a product, service ... Read More & Leave a Comment »
The 6 Pillars to a Thriving Brand
Good branding influences buyer perceptions... and perception influences buyer behavior. If you can create a positive buyer perception through strategic branding you’ll stand out & be top-of-mind, add extra value to your clients, out-compete your competitors and ultimately grow your business. Decades ago branding was simply your name, slogans, signs, and logo. Today, though, a brand is a bit ... Read More & Leave a Comment »
Why invest in branding?
Want to attract more like-minded customers that are willing to pay higher prices? Your Branding can do that. Do you want to help your sales team close more easily? Branding can do that too. Want to reduce marketing costs and boost your company’s value? Yep, branding can also do that! Does it seem like Branding is a magic pill? Well, when done right, it kind of is. Your Brand is your ... Read More & Leave a Comment »
Emotional Branding and business growth
Emotional branding refers to the practice of building brands, Identity systems, user-centric websites, and all customer touch points in a way that appeals to and/or, when done right, shapes a consumer's emotional state, needs, and aspirations. “Within the first second of seeing something, hearing something, or meeting another person, impressions are made and actions are born. Intuitions come ... Read More & Leave a Comment »
Branding is the Difference That Makes the Difference
Do you and your business have a “Growth Mindset”? Please say, yes! Then creating a memorable brand should be the top priority. Whether you're a small, medium or large business, branding is critical for growth. A Brand starts with a memorable and customer-focused logo but goes light-years further. It becomes your driving force, your compass, your core values, your culture, and your identity. Proper ... Read More & Leave a Comment »
