Everyone has their own definition of branding. Some believe it's your logo (it's not). Others think it's your brand identity (it's not). Yet other think it's your products or services (it's not). The best definition for branding I've come across is from the brand GURU himself, Marty Neumeier. In his book The Brand Gap, Marty says: "A brand is a person's gut feeling about a product, service ... Read More & Leave a Comment »
Emotional Branding and business growth
Emotional branding refers to the practice of building brands, Identity systems, user-centric websites, and all customer touch points in a way that appeals to and/or, when done right, shapes a consumer's emotional state, needs, and aspirations. “Within the first second of seeing something, hearing something, or meeting another person, impressions are made and actions are born. Intuitions come ... Read More & Leave a Comment »
Branding is the Difference That Makes the Difference
Do you and your business have a “Growth Mindset”? Please say, yes! Then creating a memorable brand should be the top priority. Whether you're a small, medium or large business, branding is critical for growth. A Brand starts with a memorable and customer-focused logo but goes light-years further. It becomes your driving force, your compass, your core values, your culture, and your identity. Proper ... Read More & Leave a Comment »
