Emotional branding refers to the practice of building brands, Identity systems, user-centric websites, and all customer touch points in a way that appeals to and/or, when done right, shapes a consumer's emotional state, needs, and aspirations. “Within the first second of seeing something, hearing something, or meeting another person, impressions are made and actions are born. Intuitions come ... Read More & Leave a Comment »

Do you and your business have a “Growth Mindset”? Please say, yes! Then creating a memorable brand should be the top priority. Whether you're a small, medium or large business, branding is critical for growth. A Brand starts with a memorable and customer-focused logo but goes light-years further. It becomes your driving force, your compass, your core values, your culture, and your identity. Proper ... Read More & Leave a Comment »