Everyone has their own definition of branding. Some believe it's your logo (it's not). Others think it's your brand identity (it's not). Yet other think it's your products or services (it's not). The best definition for branding I've come across is from the brand GURU himself, Marty Neumeier. In his book The Brand Gap, Marty says: "A brand is a person's gut feeling about a product, service ... Read More & Leave a Comment »
The 6 Pillars to a Thriving Brand
Good branding influences buyer perceptions... and perception influences buyer behavior. If you can create a positive buyer perception through strategic branding you’ll stand out & be top-of-mind, add extra value to your clients, out-compete your competitors and ultimately grow your business. Decades ago branding was simply your name, slogans, signs, and logo. Today, though, a brand is a bit ... Read More & Leave a Comment »
Why invest in branding?
Want to attract more like-minded customers that are willing to pay higher prices? Your Branding can do that. Do you want to help your sales team close more easily? Branding can do that too. Want to reduce marketing costs and boost your company’s value? Yep, branding can also do that! Does it seem like Branding is a magic pill? Well, when done right, it kind of is. Your Brand is your ... Read More & Leave a Comment »
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The Wellness Way
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DrBHolisticMD
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