Your wellness brand is unique.
Your business goals are unique.
Your website should be unique too.
Often health and wellness websites look too much alike. They seem like copies of each other. They may look nice, but there’s little that differentiates one wellness brand from the next. What makes each brand unique is simply missing.
This is because most website designs are only scratching the surface. How will your website look? How will the menus work? What platform will it be built on? Etc.
Yet, if your website isn’t communicating the uniqueness of your brand it’s failing you. If it’s not connecting with your ideal clients it doesn’t matter how it works. And if it’s not generating leads and helping you turn those leads into sales, it doesn’t really matter what it looks like.
Plan for Your Success…First
If you’re building a house you create a plan before you ever pour the foundation or build the walls. Without a plan you risk having your house collapse at the first sign of weather.
Your website is no different. It’s your home online so it too needs proper planning. And you want to plan and develop your strategy BEFORE you make decisions about how your website will look and function.
A profitable website plan begins with you, your business, your brand, your ideal client and your competition.
Next… Amplify Your Branding
Your brand differentiates you and your business from everyone else. Optimizing your brand makes it easier for your ideal clients to find and choose you over others. It’s the secret sauce of big companies and successful small ones alike.
Before we develop your website plan we first focus to amplify your brand’s identity and craft your brand’s messaging. This way you know how to best communicate with your ideal clients before we start on your website design.
Next we combine your brand identity with your business goals. This guides how your website will function. It also establishes what actions are important for people to take on your website. These are essential pieces to have clear before we start on your website’s visual design.
Finally…Design Your Website
With your brand identity, your plan and your strategy in place we can begin creating your website’s look and feel. We take everything we know about your brand, your business goals and your audience and create a website design that connects to your ideal client while showing how your brand is different from the competition.
Along the way we remind you that ‘you don’t need a website.’ We’re not building a website for you. Instead we’re building your website for your ideal clients. What do they want? What are they looking for? How can your services and products help them solve their problems?
The best websites put your ideal clients first. But they do so in a way that unites your brand and business goals with what your ideal client wants and needs. Every part of your website’s design – from your logo and colors to your fonts and menus; from your content and calls-to-action to your buttons and contact form – is meant to help your ideal client find what they want and take action. Subscribe, join, purchase, sign-up, etc – these actions, in alignment with your business goals, become the primary purpose of your branding and website design.
When all these elements line up you’ll have a website that’s not only professional and attractive but speaks to your ideal clients and turns them into customers.
Our expertise is to amplify your brand and build you a remarkable website that will increase your business. Learn about the proprietary process we use to make this all possible.