Your brand isn’t what you say it is. It’s what your customers say it is. Good branding tries to influences your customer’s experience.
Most business owners (and many ‘brand experts’) you don’t think of that way. They get too caught up in logos, visual design and trying to tell people what you do.
The goal of your branding (or rebranding) should be to craft your customer’s experience; to connect your story to their story; to connect what’s important to you to what’s important to them.
When your brand doesn’t put your customer’s experience first you encourage them to find a competitor that does.
But when you get branding right you often get more than a customer – you get an advocate. Then you have real influence over what your brand stands for and how it’s seen in the market.
This free guide begins to lay the bricks in the foundation of your brand. It will…
- … provide you a simple, easy to understand definition for branding
- … outlines the 10 most important pieces to good branding
- … define each of these pieces and why they’re important – in simple language
- … show you what your business looks like when these pieces are neglected
- … ask you penetrating questions to help you evaluate your own brand’s health
- … provide you with a checklist so you can see the overall health of your brand.
All of this in short, easy to digest text. I’ve designed ebook so you can read it in less than 10 minutes AND get hours of useful information from it.
